Travel Alberta

Employer
Travel Alberta

WHO WE ARE 
 

Travel Alberta is the destination management organization of the Government of Alberta. 

Established as a Crown corporation on April 1, 2009, we operate under the authority of the Travel Alberta Act within the Ministry of Jobs, Economy and Innovation. 
 

WHAT WE DO 
 

We promote Alberta as a desirable place to travel, work, live, play, invest and learn. Working with businesses throughout the province, we capitalize on Alberta’s breathtaking landscapes and world-class hospitality to develop memorable experiences for visitors to enjoy, in all regions, year-round. Our work directly and indirectly benefits our province, driving visitation and revenue, diversifying the economy, providing jobs, encouraging economic investment, and enhancing quality of life for Albertans and their communities. 
 

OUR VISION 
 

To inspire the world to experience Alberta. 
 

OUR MISSION 
 

To create economic value and prosperity with compelling invitations to explore Alberta. 

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