Sales Planning & Category Insights Director

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Director, Sales Planning & Category Insights

The Director, Sales Planning and Category Insights acts as the hub for Sales Planning, Strategy and the development of winning in-store solutions for Canada's Pet Nutrition Division. This role represents Sales to many internal stakeholders and is actively involved in external partnerships including the customer. The role is responsible for linking brand plans to customer plans by translating marketing strategies into meaningful and actionable sales programs and leads the go-to-market process in support of this.

What are we looking for?

  • Minimum 5 years' experience in CPG industry
  • University degree required, preferably in a business discipline
  • Ability to travel as required
  • Direct contact with major Canadian retailers at a senior level
  • CPG account management experience
  • Sales Strategy, SRM or Category Management experience
  • Team leadership and experience managing direct reports
  • Successful leadership within a cross-functional team setting

What would be your key responsibilities?

  • Spearhead the development and deployment of Pet Nutrition category growth focused GTM strategy, by working with cross-functional team to translate marketing strategies into meaningful and actionable sales guidance and plans.
  • Lead the annual planning process for Sales, enabling both internal (e.g. SAS meetings, Collab 1/2) and external (e.g. JBP meeting) deliverables.
  • In times of constrained supply, responsible for determining the implications to the Demand organization, managing product shortage allocation, customer prioritization, and providing clear direction to sales.
  • Partner with Category Managers to develop insights based selling stories, to achieve the sell-in of big growth blocks.
  • Collaborate with the Global Perfect Store team in order to share/receive best practices and drive the long-term Mars Perfect Store capability agenda, adapt Global/NA insights where meaningful for the market

What can you expect from Mars?

  • Chance to work on world-renowned brands such as Pedigree, Whiskas & Nutro
  • An industry competitive salary
  • The opportunity to learn and develop, taking charge of your own career across Mars

A criminal records check will be required for this position.

Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.

Mars Canada is committed to equity in employment and diversity. Mars Canada will provide an inclusive and barrier free recruitment process to applicants with accessibility needs in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act (AODA). If you require a disability-related accommodation during this process, please inform Mars Canada of your requirements. For more information please review Mars Canada's Accessibility Policy and address any questions about that policy to