Content Strategist I


The Experience Design team is looking for a Content Strategist to join our eCommerce Retail team. At Best Buy, Content Strategists work in eCommerce categories alongside digital designers, copywriters, UX designers, merchandisers and SEO specialists to research and deliver the best web hierarchy & product data attributes to help customers find what they are looking for with particular focus on continuously improving the online experience.

Experience Design at Best Buy Canada drives the vision of the entire customer journey. We are a large and growing team of diverse specialists in UX, UI, Digital Design, Content Strategy, and Copywriting. The Experience Design department operates under the Director of Experience Design and enjoys strong executive support. Best Buy Canada's eCommerce & Technology group is truly Agile at scale, with a flat organizational structure and strategists working within distinct streams, united within communities of practice.


As a part of a category stream, you will collaborate with a cross-functional team to achieve business goals and objectives. You will achieve this by:

    • Creating and maintaining web and product hierarchies in accordance to established standards and guidelines • Conducting category-specific user research (card sorting, tree-jack testing etc) to thoroughly understand your business category • Present user research findings to cross-functional team members to improve findability of your category • Applying IA guidelines to ensure uniformity across all elements that contribute to the findability and accessibility of online products (product hierarchies, facets, product titles, product copy, product images, product attributes) • Performing content audits to ensure consistency and accuracy across the site, as well as communicate any changes to guidelines to impacted business partners • Identifying opportunities to educate customers through blog content and developing content briefs to see this content come to life • Analyzing customer feedback to identify opportunities to improve the overall customer experience.

    • 1+ years experience in Information Architecture or Taxonomy • Diploma or Bachelor\'s degree in Library Sciences, HCI, or similar. • Experience using a PIM/CMS to manage and update content. • Strong attention to detail. Nothing gets past you! • You crave a fast-paced environment where change is constant. • Familiarity with working in an Agile or Scrum environment • Highly collaborative mindset that allows you to build trust and accountability • Natural curiosity to explore fresh ideas, to capture assumptions into clear hypotheses, and to validate those hypotheses through various evaluation methods • Ability to embrace change with positivity and enthusiasm


Our goal is work-life harmony for everyone who works here. Don't feel like driving to work each day? Hop on our free shuttle service that runs between our head office and the SkyTrain at Metrotown. Can't find the time to work out as much as you'd like? Hit the treadmill, stationary bike, or weight room in our 24-hour on-site gym staffed by professional trainers. No time to pack a lunch or make breakfast? Our fully catered (and partially subsidized!) cafeteria serves everything from eggs benny and French toast to fresh-made sandwiches, stir fry, pasta, entrées, and more.

We also believe an amazing work-life harmony includes continual learning and growth... on company time. That's why everyone in our eCommerce and Technology departments has their own professional career coach, career development plan, and access to a series of in-house development seminars.


    • Significant employee discounts both in-store and online • Competitive benefits, including a variety of options for extended health, dental, and life insurance • Registered Pension Plan where the company matches your contributions, dollar for dollar • Employee stock purchase plan, with the company matching up to 5% of your eligible contributions • Easy access to riverside trails and parks when you need to unplug and take a break • Free parking in our lot and loads of free street parking in the area • On-site dry cleaning drop off and pick up service • Opportunity to participate in regular hackathons and other similar events

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.