Strategic Communications Advisor

 JOB PURPOSE

Engage specific audiences by creating and implementing relevant strategic communication plans and digital media campaigns related to regulatory programs, projects leadership and corporate issues.   Provides strategic counsel to CNO leaders on sensitive and/or high-risk issues.

KEY RESPONSIBILITIES

This is a multi-incumbent and the following key responsibilities may not apply to all incumbents in all positions.

• Develops and leads the execution of strategic communication plans for CNO’s regulatory programs, functions or projects, for CNO’s leaders, and for corporate issues or topics. Identifies and gains support for key messages, timelines and accountabilities and adjusts as needed; identifies appropriate measures and conducts assessment for Plan’s success. Develops and leads the execution of digital media campaigns, leverages appropriate platforms to maximize reach to desired audiences. Evaluates impact of digital campaigns and adjusts as needed.
• Leads the development of clear and engaging content to be used for multiple platforms including web, digital publications, multimedia products, social media and print. Contributes to the organization’s response to high-risk and/or ad hoc issues including change management, crisis communications and media issues. As needed, acts as back up to support media relations function. Provides leadership and expertise in clear language principles and strategic communication approaches.  

   

  REQUIRED QUALIFICATIONS Education and Experience Completion of a baccalaureate degree in journalism, communications or public relations or equivalent combination of a college diploma and relevant experience. Seven plus years of progressive senior experience in corporate strategic communications. Experience in leveraging digital and web strategies, print and web technologies, and in building understanding and engagement in the strategic communications approach.  

   

  Organizational Competencies Consistently demonstrate CNO’s Staff Core Competencies:

   

  Innovation – Curiously cultivate new ideas with a desire to learn and a collective focus on the best outcome. Integrity – Conduct every interaction with fairness, honesty, and mutual respect. Collaboration – Work with the right people at the right time to make the best-informed decision. Well-being – Care for the physical, mental, spiritual, and emotional needs of ourselves and others.  

   

  Job Competencies, Knowledge, Skills Strategic Communication – uses in-depth knowledge of strategic communications framework and process to develop and implement strategic communication plans, including creating measures to evaluate the outcome; superior oral and written communication skills to convey ideas, concepts, approaches and best practices; addresses environmental and organizational factors on an ongoing basis to mitigate or respond to risk. Communications Content Development – ability to influence relevant parties to support the benefits of using a strategic communications approach; conducts research to create and deliver engaging content for a variety of channels; leverages expertise in relationship management, including providing advice and expertise to the business areas and leadership team, and leading business areas to agreement. Project / Program Management – leads and manages strategic communications projects; builds project plans based on organizational needs and requirements including identifying and mitigating risks; evaluates project outcomes for continuous improvement. Problem Solving – analyzes the problem or situation to identify the main features of an issue; generates alternative ideas to develop and recommend communications options and solutions.

   

  Hiring Range: $104,285 - $110,819

  Full Salary Range: $104,285 - $125,142

   

  To Apply

  Please email cover letter and resume by September 18, 2024 at 4:00 pm via UKG PRO

  Our DEI Commitment

  The College of Nurses of Ontario protects the public by promoting safe nursing practice. We strive to be diverse, inclusive, fair, equitable and accessible by addressing barriers and promoting dignity and respect for all.  If you require Code-protected accommodation at any time during the recruitment process, please contact careers@cnomail.org citing “Request for Accommodation” in the subject line.

  Land Acknowledgement

  The College of Nurses of Ontario (CNO) operates on the traditional, ancestral and unceded territories of many Indigenous communities across Ontario which continue to be home to Indigenous peoples.

  CNO’s office is in Toronto, on land that is the traditional territory of many nations including the Mississaugas of the Credit, the Anishnabeg, the Chippewa, the Haudenosaunee and the Wendat peoples.